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About Me
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My name is Peter Ciriello and I am a licensed real estate broker focused in helping people build wealth through low risk multifamily apartment buildings. Starting as an agent with Marcus & Millichap and later at Sperry Van Ness, I moved to the Re/Max Commercial office at Wilshire and Bundy in late 2004 where I stayed for almost four years. In 2009, with the real estate landscape changing in Los Angeles, I acquired my Broker's License and have moved out on my own to build a new real estate company.
As a Broker, I specialize in multifamily apartment buildings but I also represent sellers and buyers in other property types such as retail, shopping centers and office buildings. That said, I consider myself a multifamily specialist because that is the product type I feel is the best investment for the majority of people who can afford commercial real estate. I am decorated agent with a history of complex transactions. I have confidence all aspects of real property sales including drafting complex real estate contracts, negotiations and accommodation. I am neither an attorney nor a tax specialist but I can refer some excellent people. I have experience is more than just straight forward sales such as HUD projects, low income housing, tax credit deals, fire damaged buildings, land development and conversions. I would be happy to discuss my credentials with anyone who's interested.
My Promise
Over my years in brokerage, I have often wondered what people value the most in real estate agents and have come to the conclusion that it is personalized service, attention to detail and responsibility to my word that is most meaningful. With this knowledge, I focus my energy to providing exactly these traits.
As your agent, you can expect straight forward correspondence. I will not "beat around the bush" or make excuses, I will tell you how it is, whether it's easy or not. When you call, you will speak to me directly, not an assistant that doesn't know anything about our business. When we agree to something, we put it in writing, I mean what I say and will make good on my promises.
About Me
I was born in 1973, am single and live in Santa Monica. I graduated from James Madison University in Virginia in 1995 with a degree in Design. I am originally from Queens, NY but was raised in Garden City on Long Island. I moved to Los Angeles in 2002 and began in real estate, coming from a background of ten years sales experience in the tough world of advertising in New York City where I lived.
While living in New York, I worked in many sales positions in advertising sales, eventually working my way up to the position of Director of National Sales for a national magazine. In those ten years, I grew to be a tough negotiator believing that a "no" really meant "not now," and that by being aggressive and constantly moving forward, I could attain anything I wanted.
In August of 2008, I graduated from a Masters degree in Spiritual Psychology from the University of Santa Monica. I have been asked several times, "what does spiritual psychology have to do with commercial real estate and why didn't you get an MBA instead?" The answer is simple: Spiritual Psychology is the study of life and relationships but more importantly, my life and how I communicate with myself. I knew that becoming more in touch with me would lead to greater awareness of myself and enhanced personal growth. What I discovered has changed life and my career more than an MBA ever could. I realize now that my goal in life is to help people.
It may sound farfetched as a commercial real estate agent, but I feel that I have been put here to do this work and do it to the best of my abilities. So far, my clients like the subtle differences in me - the inner peace they say I exude and the calmness in my attitude - but the thing I am most interested in is that they say my face lights up more when we speak and that I seem much happier now. They are right.
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Client Testimonials
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Peter is a clients dream. He understands the issues and needs of a client and works well to convey that to all involved in a transaction. He does not hide or keep relevant facts in order to gain advanatage but rather shares information that leads to a productive assessment of situations. He is trustworty and that is refreshing in todays competitive world.
Peter is a "no bull" broker who is up front, understands complex real estate situations and is genuine. This industry is in need of more like him. We closed a very complex transaction this year that required patience, understanding of the personalities involved, and attention to detail. At every step Peter was there making sure everyone's goals were being addressed. I look forward to doing more deals with him in the future, and am also glad to be able to now call him a friend.
Kenneth Bank
CEO, River Bank Development Company
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